How to Improve Your Instagram Ecommerce Strategy

Following YouTube, Instagram is the world’s most-downloaded app. With 1 billion users every month, the visual platform is an essential component of a successful eCommerce marketing strategy.

But it takes more than simply posting beautiful images, although that’s certainly part of the process and an understanding of how the platform works to truly get the most out of it.

If it’s new to you, fear not.

We’re here to share with you some simple ways that you can improve your Instagram eCommerce marketing strategy.

Let’s dive in.

Create, automate, repeat

Here, we’re paraphrasing Neil Patel who’s infamous 3-part Instagram strategy is now commonplace in marketing jargon.

Basically, nobody has the time to create fresh content on a daily basis – something you need to be producing as part of a successful strategy.

Instead, Patel recommends that people create their content surrounding their core marketing efforts in batches, set it up to post via an automated tool, and repeat the process.

This simple yet highly effective process allows you to dedicate time to creating as much key content as you can and then take advantage of the numerous scheduling tools available to post that content for you. Reputation Management London

It’s genius, really.

His advice is to schedule a month’s worth of content and preload it into a marketing automation tool like Later.

It’s worth noting, however, that you’ll need to keep an eye on your content and ensure it’s appropriate for the social climate.

Which brings us nicely onto our second recommendation.

Create content for your audience

So, scheduling a ton of content is all well and good, but only if the content is relevant to your audience.

And, since the latest Instagram algorithm update made it so that the best-performing content shows on your feed, it’s never been more vital that you meet the bar… and raise it where possible!

Use hashtags

Instagram hashtags can be hugely impactful when it comes to your eCommerce strategy.

Using them correctly will allow you to increase the visibility of your content and expand your reach while using them incorrectly can actually cause damage, whether that’s by irritating your followers or getting penalized by the platform’s algorithms.

For those who are unclear on how they work, hashtags expand your reach by creating a sort of tag for your post. Let’s say you caption your post with a hashtag, that post will then show up on the feed for that hashtag.

Similarly, if you use a hashtag in your Story, you may show up in the Story for that specific hashtag.

It’s a really simple way to occupy space within the platform.

And, people can actually follow hashtags so even if they don’t follow your account, they may still see your post on their feed.

Not only are hashtags a great way to increase your visibility but they are also an effective way to create a sense of community within your audience.

Take Pretty Little Thing, for example.

Their hashtag #abcdefgh encourages customers to post photos of their latest purchase and works to promote the brand as inclusive of all body types – clever, right?

PLT reference this hashtag on-site as well as via email marketing and social media which is a highly effective strategy for boosting their sales.

Use user-generated content

Another way to build a community amongst your audience is by using user-generated content.

UGC has a huge amount of scope for impacting eCommerce strategy, and Instagram is the perfect platform on which to use it.

It’s a sort of fancy review system, really. And, since 85% of users are found to be more influenced by UGC than brand content alone, it’s really worth having!

Following YouTube, Instagram is the world’s most-downloaded app. With 1 billion users every month, the visual platform is an essential component of a successful eCommerce marketing strategy.

But it takes more than simply posting beautiful images, although that’s certainly part of the process and an understanding of how the platform works to truly get the most out of it.