Best Email Marketing Services for Small Business (2021)

Is email marketing a priority for your business in 2021? Are you looking for the best email marketing software? Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. In this article, we will review and compare the 7 best email marketing services for small businesses.

Email marketing is one of the most cost-effective marketing strategies for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States. This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.

Not convinced on email marketing? See these 6 reasons why building an email list is so important today. It’s important to understand that a lot of your success with smtp server gmail  depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.

If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money). Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.

A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor). You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.

Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns. Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.

Constant Contact is one of the largest and fastest growing email marketing services in the world. It is also the most easy to use and beginner friendly email marketing service. You can easily manage your email lists, contacts, email templates, marketing calendar, and more.

Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.

Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.

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